The Coca-Cola Company has been supporting the Sarajevo Film Festival from the very beginning and it has become one of the important pillars in the category of VIP sponsor club of the Festival. Since 2017, it has been one of the Main Sponsors, the highest category of partners of Sarajevo Film Festival.
The same year, together with the Festival, they launched the indispensable Festival Eating Point by Coca-Cola, a place for various street foods, drinks, and of course entertainment by different bands and DJs.