In 2015, Mastercard joined the family of Sarajevo Film Festival partners, with a very clear goal of cooperation – priceless festival experience for Mastercard users.
During the seven days of August every year, Sarajevo and Bosnia and Herzegovina become a place of film magic and an important meeting place for filmmakers and film lovers internationally, and especially for Mastercard as an exclusive sponsor of the Sarajevo Film Festival. Mastercard is focused on connecting film lovers with their passions and interests, but also on offering them enhanced digital paid experiences and special benefits during the festival.