dm drogerie markt: traditional support for the promotion of cultural life

For several years now, more precisely since 2018, dm drogerie markt, as a long-term partner and sponsor, has been supporting the Sarajevo Film Festival as a meeting place for international filmmaking, with extremely interesting accompanying content. There are numerous workshops and activities of the Sarajevo Film Festival in which dm has participated over the years through support in various ways – from the organization of the festival breakfast, free dermatological examinations to suitable gifts for visitors at film screenings. 

The business principles of dm, which are centered on man with the slogan Here I am a man, here I buy, agree with the values that the Sarajevo Film Festival has been promoting over the years of its existence in terms of striving for progress and upliftment, both cultural and general that brings satisfaction, both to the individual and to society as a whole. What is particularly interesting is that this year, on the one hand, dm is celebrating its coming of age in Bosnia and Herzegovina, while on the other hand, the Sarajevo Film Festival is celebrating its 30th birthday this year, which are special reasons for the joy of visitors and buyers of dm stores (and dm online shop) and visitors to Sarajevo Film Festival screenings.

Cultural, social, economic and environmentally sustainable activities are an indispensable part of dm's business and entrepreneurial culture, where dm pays special attention to cultural engagement and promotion of cultural life, and this year it supports the Sarajevo Film Festival as a Silver Sponsor. One of the focuses of dm's business, as well as the organization of the Sarajevo Film Festival, this year is sustainability. Accordingly, dm took part in the Green panel „Green Day in Focus: Festival, Partners and Sustainability” held on July 31 at the Meeting Point cinema, dedicated to activities aimed at preserving the environment with expert panelists from this domain. Also, in the direction of sustainability, this year, as a small sign of attention for visitors to the Summer Cinema Center „Safet Zajko”, dm will prepare certain dm brand products that will be packed in paper bags with a QR code with a surprise coupon printed on them, instead of printing it on additional materials, which visitors will be able to use until the end of the Sarajevo Film Festival.