MASTERCARD PROUD SPONSOR OF CINEMATIC MAGIC
Mastercard is proudly marking the ninth anniversary of partnership with Sarajevo Film Festival, a celebration of the seventh art whose significance has long gone beyond the borders of Bosnia and Herzegovina and the region. The well-known Festival Square in Sarajevo during the seven days of the film magic in August will be a meeting place for international filmmakers and visitors, and Mastercard as the exclusive sponsor of this regional film parade aims to improve users' experiences during the festival with its focused digital payment promotion strategy and connect users even more strongly with their interests and passions for film art.
With an almost decade-long partnership with the most important film festival in Southeast Europe -Sarajevo Film Festival, Mastercard confirms its commitment to stimulate changes in various industries, including the film industry with the help of top expertise in the field of technology, innovation, sustainability, and gender equality.
"Films have been proven to change the way we see the life and the world around us, and that is why we are very proud of our cooperation with the Sarajevo Film Festival, which is strengthening year after year through continuous improvements in digital payment methods during the festival, but also through additional values in the field of inclusion and equal rights. So, this year in order to raise awareness and contribute to the greater visibility and promotion of women in the film industry we are the sponsor of the Special Award for the Promotion of Gender Equality which is part of the regular competition category for the third year in a row. While at the same time we supported the development of the Sarajevo Film Festival mobile application which now has an integrated payment functionality enabling an improved user experience for all festival visitors who can now buy their tickets in a simple and safe way through the mobile application and at the same time obtain additional benefits in the form of discounts”, said Milena Đorić Gudurić, Marketing Manager for the markets of Serbia, Bosnia and Herzegovina and Montenegro at Mastercard.
As automated benefits have become synonym for Mastercard, this year cardholders will be able to enjoy special online benefits during the Festival. All Mastercard cardholders who want to save time, quickly and safely get cheap tickets for the Sarajevo Film Festival now have the opportunity to buy their tickets online through the new mobile application with the help of any Mastercard® card that has been added and saved in the application. Mastercard® cardholders thus get a 20% discount on the purchase of tickets for any screening in pre-sale or during the Sarajevo Film Festival, and the benefit applies to all Mastercard cardholders from Bosnia and Herzegovina and the world. The new Sarajevo Film Festival mobile application can be downloaded via the Play or App store.