L’Oréal Paris Official Make-Up Partner of the 30th Sarajevo Film Festival
CELEBRATING THE BEAUTY AND STRENGTH OF WOMEN!
L’Oréal Paris is the official make-up partner of the anniversary Sarajevo Film Festival, taking place from August 16 to 23. The world's leading cosmetics brand continues its partnership with the most significant film festival in the region, celebrating creativity, art, and the strength of women. L’Oréal Paris will be present throughout the festival to inspire every woman to shine and feel like a true star on the red carpet - “Because she’s worth it.”
L’Oréal Paris is a brand that has always advocated for and celebrated women’s empowerment, and through its modern vision of femininity, opposes stereotypes and supports all women on their journey to self-realization according to their own rules and desires. This year will be no different - throughout the festival, a team of top make-up artists will create sophisticated and inspiring looks, highlighting the individual beauty of each woman and paying tribute to their invaluable contribution to film art. Participation in the Sarajevo Film Festival is also an opportunity for the brand that embodies ultimate glamour, but also female power and strength, to highlight its support for women in our region.
“We are proud that L’Oréal Paris continues its partnership with the Sarajevo Film Festival! Join us in celebrating film, art, and glamour, and discover the world of L’Oréal Paris' superior aesthetics and innovation. Partnering with the Sarajevo Film Festival, an event that shares our values of promoting art, cultural exchange, and human rights, feels very natural for us. This year, we will once again present L’Oréal Paris' rich heritage in the world of beauty, creativity, and innovation, and we are particularly excited about the exclusive party celebrating our partnership. The Sarajevo Film Festival is an exceptional platform to inspire and educate women in the region, and we look forward to continuing to build this story together," said Sebastian Aubert, General Manager of the Consumer Products Division at L’Oréal Adria-Balkan, which also manages the L’Oréal Paris brand in nine markets in the region, including Bosnia and Herzegovina.
L’Oréal Paris is present at the most exclusive events, including the Cannes Film Festival, where it has been the official make-up partner since 1997, placing its expertise in capturing beauty at the service of the seventh art. For decades, this renowned brand has been using the red carpet and the most famous events worldwide as a platform to promote the values at its very core: female empowerment, femininity, feminism, but also inclusivity and diversity.
L’Oréal Paris is much more than just a beauty brand. It is a brand that empowers women and provides them with support, both through cutting-edge products backed by top scientific achievements, and through initiatives and partnerships that initiate and promote dialogue on equal rights and self-confidence. The famous slogan "Because I’m worth it," coined back in 1971, is no less relevant today. It is the brand's mission, which will only be fulfilled when women no longer need to be reminded of their worth. Until then, L’Oréal Paris is here to break down barriers between women and their ambitions and, together with them, change the world for the better.
About L’Oréal Paris
The world's leading cosmetics brand, L’Oréal Paris provides the best when it comes to luxury beauty, available on every continent. Thanks to 110 years of scientific research and innovation, L’Oréal Paris presents a complete range of highly advanced cosmetic products with clinically proven effectiveness and safety: in five categories: makeup, skincare, hair care, hair color, and men's care.