Ten-year partnership between Mastercard and Sarajevo Film Festival: Focus on building priceless experiences and inclusion
Mastercard and Sarajevo Film Festival are proud to announce that this year they mark ten years of partnership, which is based on creating priceless experiences and connecting people with their passion. Over the past decade, within the framework of the partnership, opportunities were given to film professionals, the local and wider community, as well as the individuals to contribute to creating more inclusive and fair society through the prism of art, but also to improve festival user experience with the promotion of digital payments.
By partnering with the most important film festival in the region, Mastercard confirms its commitment to stimulate changes in various industries, including the film industry by promoting innovation, sustainability, and gender equality.
"We are proud of our cooperation with Sarajevo Film Festival, which strengthens year after year through continuous innovations of the Festival's digital payment methods, but also through promotion of inclusion and equal rights which gives additional value to our partnership. Our goals is to bring priceless experiences to our users and also to offer them special benefits when buying tickets for this unique film event," said Jelena Sretenović, Country Manager for Bosnia and Hercegovina, Serbia and Montenegro at Mastercard.
This year as well, all visitors of the Sarajevo Film Festival can expect an unforgettable experience on the red carpet, which will be big enough for everyone and will give the opportunity for every voice to be heard. To make this happen, it is important to make changes in terms of gender equality, and Mastercard is deeply committed to this cause, both locally and globally. In regards to this cause, for the fourth year in a row, Mastercard is the sponsor of the Special Award for the Promotion of Gender Equality, which will be awarded to a debutant director as part of the regular competition program, emphasizing the women in film and women in general.
This year, cardholders will be able to enjoy special online benefits during the Festival. Only for Mastercard users, the pre-sale will give the opportunity to buy tickets 24 hours before everyone else through the web and mobile application of the Festival. In addition, all Mastercard users who decide to buy their tickets online via the web and mobile application during the pre-sale and during the festival can expect a 20% discount for all screenings.